Insurance is thought to be a necessary financial coverage of an undesired event. It is considered to be an important issue of a social protection. The main idea is to persuade potential customers sign a contract which involves choosing a program and paying regular premiums. In this case, an insurance company assumes an obligation to respond to a contingency by making payouts or guaranteeing a set of services duly to be offered to a policyholder. Insurance agents are employed to fulfill a number of functions comprising finding new customers, working out programs’ terms and details, consultation functions etc.

There are a lot of various coverage programs which include: life insurance (policyholders’ heirs obtain benefits); critical illness insurance (established financial support in case of a policyholder’s failure to perform working duties); various health programs (which offer complete medical coverage in case of an accident or an acute disease); veterinary pet insurance (an essential certificate to be submitted at customs which covers the risk of a pet’s health deterioration); market investment insurance (a comparatively new option) and a range of other programs aimed on customers’ support of expected risks.

World financial market has generated a new opportunity called insurance investment. It implies endowing money into insurance programs. The main idea is to consider insurance premiums as an investment into possible future benefits. Nowadays, a number of insurance investment companies have started operating on the free market. They have done a considerable amount of job as far as promoting their services and advertising insurance investment products are concerned.